The full 2027 US list
Skyscanner's ten trending destinations for American travellers in 2027, by year-over-year increase in roundtrip flight searches:
Vero Beach, United States: +201%
Bimini, Bahamas: +150%
Olbia, Italy: +143%
Da Nang, Vietnam: +127%
Puebla, Mexico: +113%
Stockholm, Sweden: +99%
Destin, United States: +96%
Amarillo, United States: +93%
Glasgow, United Kingdom: +77%
Daytona Beach, United States: +65%
Five of the ten are in the United States and two more are short hops from Florida, so Olbia is the furthest-flung entry in the top three. Skyscanner's own description calls it the gateway to the Costa Smeralda and frames it as a quieter side of Italy, away from the usual crowds.
What the number is, and what it is not
The percentage is a change in search volume, not in arrivals, bookings or flights sold. Skyscanner's footnote defines it as destinations seeing an increase in roundtrip flight searches between 1 January 2026 and 17 June 2026, for travel throughout 2026, compared with the same period in 2025, then selected for travel suitability.
Three limits follow from that wording. The list is handpicked rather than exhaustive, so a destination outside the ten could have grown faster and been left out for not fitting the editorial mix. The window closed on 17 June 2026, so the rise reflects searches made in the first half of this year, not the summer just finished. And the comparison runs against 2025, when Sardinia had no scheduled nonstop flights from the United States at all.
Why American searches rose
The timing fits the air links. Delta opened a New York JFK to Olbia route on 20 May 2026, the first nonstop connection ever flown between the United States and Sardinia, four times a week to October. It was announced in September 2025 and went on sale well inside Skyscanner's measurement window. United's Newark route is a separate matter: it was announced in August 2026 for a start on 27 May 2027, after the window closed, so it cannot explain this year's search rise, although it should support the next one.
Interest was already building before either route. The Region's 2025 figures show 122,231 American arrivals and 398,607 overnight stays in Sardinia, up 30.8% and 33.3% on 2024, recorded before the first New York flights took off.
A different list for British travellers
Skyscanner publishes the report by market, and the UK edition shares only one destination with the US one. Its ten are led by Bishkek in Kyrgyzstan (+501%), Hurghada in Egypt (+186%) and Malmo in Sweden (+103%), with Trapani in Sicily fourth at +95%. Da Nang is the only overlap, at +68% for UK searches against +127% for American ones. Olbia does not appear.
That matters for how the result should be read. Olbia is trending with Americans, a market that supplied under 2% of all nights on the island in 2025. Germany, which supplied 3,262,084 nights, is not part of this ranking at all.
A note on the numbers
Skyscanner search data measures intent on one platform. It is not bookings, not arrivals, and not comparable with the Region's presenze or with the Ministry of Tourism's OTA saturation rates, which count different things. The percentages are relative changes in search volume, and a large percentage can rest on a small base. The ranking is also curated: Skyscanner states it handpicked the ten and then filtered them for travel suitability, so position three means third on this list, not third in the world. Parade, which reported the list on 8 October, gives Olbia's figure to two decimals at 142.55%; Skyscanner's own page rounds it to 143%.
Sources: Skyscanner, Trending Destinations 2027 (US) · Skyscanner, Trending Destinations 2027 (UK) · Skyscanner, Travel Trends 2027 · Parade, 8 October 2026 · Regione Sardegna, Osservatorio del Turismo, Movimento turistico 2025